Find App Store keywords your app can actually rank for — from your Mac.
Multi-country keyword comparison
Search any keyword and see its popularity and difficulty across all 175 storefronts side by side. Find markets where your app can realistically compete versus markets that are locked by established apps.
Competitor keyword overlap
See which keywords your competitors rank for and whether your app is already competing in the same terms. Identify gaps where competitors are visible but your app is missing from the top results.
Rank movement tracking
Track keyword positions over time per country. See rank gains, losses, and stagnation at a glance. Discover keywords where your app is trending up and double down on what works.
Metadata coverage analysis
Check whether each keyword is already in your title, subtitle, or keyword field. Avoid wasting slots on terms already covered. The US Matrix editor shows overlap across all 11 US-targeting locales.
Keyword research works best when it is repeatable
The most effective ASO keyword workflow is a weekly loop: check current rankings, search for new opportunities, compare competitor moves, and update metadata. RankPal keeps every step in one native Mac workspace so the loop takes minutes, not hours.
Why it matters
RankPal is a native Mac app for App Store keyword research. Search keywords across 175 storefronts, compare popularity and difficulty side by side, see what competitors rank for, and move the best terms into your metadata — all without leaving your keyboard.
App Store keyword research is the foundation of ASO. Every other optimization — metadata, screenshots, pricing, Apple Ads — depends on choosing the right keywords to target. The challenge is that keyword data varies significantly by country: a keyword that is competitive in the United States may be wide open in Brazil, Mexico, or Germany.
RankPal shows keyword popularity and difficulty for every App Store storefront individually. Instead of averaging all countries into one misleading score, you see the actual competitive landscape per market. This lets you identify realistic keyword targets where your app can rank instead of chasing broad terms dominated by established competitors.
Beyond basic keyword search, RankPal shows rank movement over time, metadata coverage (whether a keyword is already in your title, subtitle, or keyword field), top apps currently ranking for each term, and competitor keyword overlap. All of these signals together tell you whether a keyword is worth pursuing, not just whether it has high search volume.
The US Matrix technique is built into RankPal's metadata editor: you can add 10 non-English locales targeting the US storefront to increase your English keyword field capacity without buying Apple Search Ads. RankPal detects keyword overlap between locales so you never waste slots on terms already covered by your primary English listing.
RankPal is a native Mac app built for macOS. It runs offline, integrates with your file system for screenshot exports, supports keyboard shortcuts for power users, and keeps the full workspace behind one straightforward subscription after the 3-day trial.
RankPal loop
- Research keywords, markets, and competitors.
- Write metadata for each target locale.
- Localize screenshots and price points.
- Validate with Apple Ads and conversion data.