Make sure the keyword you want is actually in your App Store metadata.
Check title and subtitle first
If a keyword matters, your highest-signal visible fields should make the intent obvious.
Use the keyword field deliberately
RankPal checks whether the tracked keyword appears in your App Store Connect keyword field when credentials are connected.
Do not duplicate blindly
Repeating the same term across fields can waste limited metadata space. Coverage should support intent, not keyword stuffing.
Compare competitors visibly
For competitors, RankPal only checks public fields such as name and subtitle because hidden keyword fields are not available.
Keyword research is incomplete until it becomes a metadata decision.
A keyword with good popularity and feasible competition still needs a clear place in your listing. RankPal keeps coverage visible so that decision does not get lost.
Why it matters
RankPal shows metadata coverage beside each tracked keyword so founders can move from research to a specific title, subtitle, or keyword-field edit.
RankPal loop
- Research keywords, markets, and competitors.
- Write metadata for each target locale.
- Localize screenshots and price points.
- Validate with Apple Ads and conversion data.