The same keyword is not equally hard everywhere. The United States may be crowded, while Canada, Australia, Brazil, Germany, Mexico, or Japan may have fewer exact-match competitors or weaker localized listings.
Start with the keyword, then change the country
Do not average the world into one score. Search the same phrase across priority storefronts and inspect how the top apps change. Different countries can reveal different openings.
Look for weaker top results
Easier countries usually show fewer dominant brands, lower rating depth, weaker exact-title matches, poor localization, or stale screenshots. Those weaknesses matter more than a single difficulty score.
Check whether the language makes sense
If the keyword is English, an English-speaking storefront may be the cleanest test. If the market uses another language, research the local phrase instead of forcing the English term.
Prioritize where action is realistic
A country is only useful if you can support it with metadata, screenshots, pricing, and product relevance. Do not chase every easier-looking market if you cannot localize the promise.
Compare the result page
Do not only compare scores. Open the top apps by country and look at metadata, screenshots, ratings, review freshness, localization quality, and price. The weakness tells you the next move.
Check demand before chasing ease
Easier is useful only when the keyword has enough demand and the audience fits your product. Low competition with no search intent is not a market.
Use one country as a test
Pick one reachable market, localize the metadata or screenshots needed for that keyword, and measure rank, impressions, product page views, downloads, and conversion before expanding.