Screenshot captions are tiny positioning statements. They should make the user understand why the screen matters before they inspect the UI.
Start from the keyword intent
If the user searched for “budget planner”, the caption should speak to planning money, not generic finance analytics. If the user searched for “cycling wind”, the caption should mention wind before rides, not weather in general.
Make it shorter than you want
Long captions break on small screens and slow scanning. Aim for one clean idea. If a caption needs a comma, it is probably trying to do too much.
Use outcome language
“Create routines” is fine. “Build a morning you can repeat” is better if that is the real promise. The caption should move from feature to user result.
Avoid empty intensity
Words like powerful, ultimate, advanced, and effortless are usually weak unless the screenshot proves them instantly. Specific beats intense.
Localize captions last
Write the English source captions first, then localize the meaning. A direct translation of a weak caption is still weak. Local markets may need different examples or a different order.
Lead with outcome
A good caption says what changes for the user. “Know wind before every ride” is stronger than “advanced weather dashboard” because it names the job.
Keep text short
Screenshot captions are scanned, not read like paragraphs. Use one clear line where possible, and leave enough room for the product UI to be visible.
Match keyword intent
If the screenshot supports a keyword cluster, the caption should echo that intent naturally. The page should feel like the answer to the search.