Free ASO Tool

App Store Keyword Difficulty Checker

Browse 100+ keywords with live difficulty and popularity data. Find beatable keywords where your indie app can actually rank.

100 keywords found
Keyword Popularity Difficulty Opportunity Category
photo editor
85
82
Low Photo & Video
meditation
78
79
Low Health & Fitness
to do list
72
71
Low Productivity
budget tracker
68
65
Low Finance
workout tracker
65
62
Low Health & Fitness
calorie counter
62
58
Low Health & Fitness
focus timer
55
48
Low Productivity
meal planner
52
45
Low Food & Drink
habit tracker
48
42
Low Lifestyle
expense tracker
50
44
Low Finance
mood tracker
38
28
Medium Health & Fitness
sleep tracker
45
38
Low Health & Fitness
pomodoro timer
42
35
Medium Productivity
study timer
32
22
Medium Education
reading log
28
18
High Books
water reminder
40
32
Medium Health & Fitness
daily journal
36
30
Medium Lifestyle
gratitude journal
30
20
High Lifestyle
bill reminder
42
36
Low Finance
saving money
38
34
Medium Finance
split expenses
34
25
Medium Finance
tip calculator
28
15
High Finance
time tracking
36
32
Medium Business
project manager
44
52
Low Business
note taking
62
68
Low Productivity
recipe app
46
40
Low Food & Drink
grocery list
52
44
Low Food & Drink
wine tracker
22
12
High Lifestyle
plant care
26
18
High Lifestyle
pet tracker
30
22
Medium Lifestyle
fitness challenge
34
28
Medium Health & Fitness
yoga for beginners
38
32
Medium Health & Fitness
weight tracker
40
36
Low Health & Fitness
period tracker
42
34
Medium Health & Fitness
language learning
58
56
Low Education
flashcards
36
28
Medium Education
vocabulary builder
28
18
High Education
math practice
30
24
Medium Education
code learning
32
26
Medium Education
AI chat
72
74
Low Utilities
VPN app
60
58
Low Utilities
password manager
48
52
Low Utilities
file manager
44
42
Low Utilities
QR scanner
34
22
Medium Utilities
unit converter
26
14
High Utilities
barcode scanner
32
20
High Utilities
wallpaper app
46
38
Low Lifestyle
icon pack
34
28
Medium Lifestyle
widget ideas
30
22
Medium Lifestyle
habit streak
24
16
High Lifestyle
screenshot editor
36
30
Medium Photo & Video
background remover
44
38
Low Photo & Video
collage maker
38
34
Medium Photo & Video
video editor
56
62
Low Photo & Video
photo filter
48
44
Low Photo & Video
face filter
34
30
Medium Photo & Video
social media scheduler
36
34
Medium Business
invoicing app
30
24
Medium Business
client portal
28
30
Medium Business
meeting notes
32
26
Medium Business
white noise
38
30
Medium Health & Fitness
sleep sounds
42
36
Low Health & Fitness
breathing exercise
28
18
High Health & Fitness
anxiety relief
34
30
Medium Health & Fitness
running tracker
38
36
Low Health & Fitness
cycling tracker
32
26
Medium Health & Fitness
step counter
44
40
Low Health & Fitness
GPS tracker
36
34
Medium Navigation
map navigation
48
58
Low Navigation
parking finder
30
22
Medium Navigation
gas prices
28
20
High Navigation
flight tracker
24
18
High Travel
hotel booking
44
52
Low Travel
packing list
22
12
High Travel
currency converter
30
20
High Travel
weather app
58
64
Low Weather
rain alert
24
16
High Weather
sunrise calendar
18
10
High Weather
podcast player
42
48
Low Entertainment
music player
52
60
Low Entertainment
radio app
34
32
Medium Entertainment
whiteboard app
24
16
High Productivity
mind map
30
24
Medium Productivity
outline app
22
14
High Productivity
markdown editor
18
12
High Productivity
habit tracker for adhd
16
8
High Health & Fitness
pomodoro for students
18
10
High Productivity
fitness for seniors
14
6
High Health & Fitness
meal prep planner
20
14
High Food & Drink
budget for couples
22
14
High Finance
debt payoff planner
18
12
High Finance
investment tracker
26
22
Medium Finance
crypto portfolio
34
30
Medium Finance
stock tracker
38
36
Low Finance
goal setting app
24
16
High Lifestyle
bucket list
20
12
High Lifestyle
astronomy guide
18
10
High Education
bird identifier
16
8
High Education
plant identifier
30
24
Medium Lifestyle
photo organizer
28
24
Medium Photo & Video
data usage tracker
22
14
High Utilities
screen time tracker
28
22
Medium Utilities
app usage tracker
20
14
High Utilities
emoji keyboard
34
30
Medium Utilities
emoji maker
28
20
High Utilities
avatar maker
36
32
Medium Photo & Video
mood board
24
16
High Lifestyle
vision board
22
14
High Lifestyle
3d modeling
22
24
Medium Photo & Video
svg editor
18
14
High Photo & Video
video trimmer
30
22
Medium Photo & Video
gif maker
32
26
Medium Photo & Video
meme generator
36
32
Medium Photo & Video
audio recorder
34
30
Medium Utilities
voice memo
28
22
Medium Utilities
metronome
18
10
High Music
tuner app
20
12
High Music
sheet music
22
16
High Music
drum machine
20
14
High Music
tab manager
16
8
High Music
dating app
54
72
Low Lifestyle
messaging app
62
76
Low Social Networking
todoist alternative
18
10
High Productivity
notion alternative
22
16
High Productivity
habitica alternative
12
6
High Lifestyle

How keyword difficulty works

Keyword difficulty estimates how hard it is to reach the top 10 App Store search results. The score is derived from the apps currently ranking: their rating count, average rating, title and subtitle keyword match, review velocity, and overall authority.

Difficulty ranges for indie developers

0-20 Easy

Small apps with few ratings. A well-optimized listing with solid keyword placement can rank here quickly. Best target for new apps.

21-35 Medium

Competitive but beatable. Requires good metadata, quality screenshots, and at least 50-100 ratings. Right strategy and patience can reach top 10.

36+ Hard

Established apps with hundreds or thousands of ratings. Requires significant rating velocity, brand recognition, or a differentiated positioning to compete.

How popularity differs from difficulty

Popularity measures how often users search for a keyword. Difficulty measures how hard it is to rank for it. A keyword can have high popularity (many people search) and high difficulty (entrenched competition), like "photo editor" or "meditation." The sweet spot for indie apps is keyword with moderate popularity (15-50) and low-to-medium difficulty (under 35).

Need difficulty data for keywords not in this list? RankPal shows live keyword difficulty across all 175 App Store storefronts, updated daily.