A paid keyword is not automatically an organic keyword. Apple Ads can reveal language, but metadata space is scarce. Only move terms that match your product and show useful performance.
Promote terms by evidence level
A term with impressions only is a candidate. A term with taps is more interesting. A term with installs is stronger. A term with paid conversion or high retention is strongest.
Map the term to the right surface
Core category terms may deserve title or subtitle. Secondary use cases often belong in the keyword field. Terms that describe an outcome may work better in screenshot captions than metadata.
Check organic result difficulty
If the paid term converts but the organic result page is impossible, track it and consider screenshots or ads first. If the result page has weak competitors, metadata may be worth testing.
Do not overfit one campaign
Campaign performance can be affected by bids, country, creative, seasonality, and budget. Use paid data as strong input, not the only truth.
Qualify the paid term first
A paid term needs relevance, conversion evidence, and a reachable organic result page. Spend alone is not enough; broad campaigns can buy terms that do not belong in metadata.
Choose the right placement
Strong terms may belong in title or subtitle. Supporting terms may belong in the keyword field. Some terms fit screenshots or Custom Product Pages better than metadata.
Measure organic movement
After the metadata update, watch rank history, impressions, product page views, downloads, and conversion. Paid learning becomes useful only when it improves the organic decision loop.